Nickles and Dimes
Sigh... it happened again.
I was visiting the Cinemaxx website today, looking up showtimes. I had heard good things about Iron Man and The Forbidden Kingdom, I hadn't been to a movie since Sweeney Todd, and my financial aid is finally coming through, so I thought I'd treat myself. Turns out they're not showing the Forbidden Kingdom, so I looked up the showtimes for Iron Man (and found, to my surprise, that they would be open tomorrow and Monday as well). Then I decided to look up the prices.
I know I'm cheap, nobody has to tell me that. But when I go to the movies, I understand that it will be an expense. I expect to pay $5, minimum, if I'm lucky. usually around 7 or 8 dollars, sometimes up to $9 (although at that point I'll have to start rethinking it). And I'm in Europe, so I reasonably expect to pay around €7,50. Even though that comes out to more than $10, it's a once-in-a-while thing, so I won't let it worry me. So it wasn't the price pissed me off. It was the fact that underneath the price, there was a list of "Additional Fees". For 1 Euro more, you could get a box seat. (Nice idea, but I wasn't interested.) For movies longer than 120 minutes, there was an additional fee of 50 cents or 1 Euro, "depending on the film". Iron Man is 123 minutes long.
If it's not clear exactly why I'm pissed off, I'd like to illustrate it by explaining a little phrase we have in English (I don't know if it's limited to America): "nickle-and-dime". It's used as a verb, and it basically means "charging additional small amounts for individual small reasons, which over time ends up raising the total cost much higher than expected". Usually it's used when the original price is an atractively low "base" price that ends up being very misleading--but it's not limited to that. Generally nickle-and-diming your customers is seen as bad practice--it tells them that you don't respect them, and that you only want to get their money, even if you have to trick it out of them. In Germany, though, it seems to be a sort of cultural identity. I'm afraid I may be crossing the line into "arrogant American" here, but it really bugs me. I still want to go see Iron Man... but not on those terms. And of course that's the only theater in Bremen (that I know of). So in the end, they don't get my money, and I don't get to treat myself. So we both end up unhappy.
I was visiting the Cinemaxx website today, looking up showtimes. I had heard good things about Iron Man and The Forbidden Kingdom, I hadn't been to a movie since Sweeney Todd, and my financial aid is finally coming through, so I thought I'd treat myself. Turns out they're not showing the Forbidden Kingdom, so I looked up the showtimes for Iron Man (and found, to my surprise, that they would be open tomorrow and Monday as well). Then I decided to look up the prices.
I know I'm cheap, nobody has to tell me that. But when I go to the movies, I understand that it will be an expense. I expect to pay $5, minimum, if I'm lucky. usually around 7 or 8 dollars, sometimes up to $9 (although at that point I'll have to start rethinking it). And I'm in Europe, so I reasonably expect to pay around €7,50. Even though that comes out to more than $10, it's a once-in-a-while thing, so I won't let it worry me. So it wasn't the price pissed me off. It was the fact that underneath the price, there was a list of "Additional Fees". For 1 Euro more, you could get a box seat. (Nice idea, but I wasn't interested.) For movies longer than 120 minutes, there was an additional fee of 50 cents or 1 Euro, "depending on the film". Iron Man is 123 minutes long.
If it's not clear exactly why I'm pissed off, I'd like to illustrate it by explaining a little phrase we have in English (I don't know if it's limited to America): "nickle-and-dime". It's used as a verb, and it basically means "charging additional small amounts for individual small reasons, which over time ends up raising the total cost much higher than expected". Usually it's used when the original price is an atractively low "base" price that ends up being very misleading--but it's not limited to that. Generally nickle-and-diming your customers is seen as bad practice--it tells them that you don't respect them, and that you only want to get their money, even if you have to trick it out of them. In Germany, though, it seems to be a sort of cultural identity. I'm afraid I may be crossing the line into "arrogant American" here, but it really bugs me. I still want to go see Iron Man... but not on those terms. And of course that's the only theater in Bremen (that I know of). So in the end, they don't get my money, and I don't get to treat myself. So we both end up unhappy.
